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Logo for PushPlay Productions

Logo for PushPlay Productions

Recent logo work - Pushplay Productions

February 08, 2012 in Design

Good friends of mine at Pushplay Productions asked me to update their identity this past summer. Specializing in interview-style testimonials and focusing on telling personal stories, Pushplay has a fairly upscale and mature client base. They wanted to reflect their target demographic, while maintaining a contemporary feel and clear concept.

After loads of thumbnails I hit on the notion of the video viewfinder and using two letter P's from their name. Here, one P stands as the subject, and the second is a shadow-as-graphic-element to help root the subject in space. Below is a spread of early comps I developed to further discuss direction.

UPDATE: Pushplay has now merged with JulietZulu Productions of Portland, Oregon.  

Tags: Pushplay, Juliet Zulu, Identity, Logo Design
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